Tightype is the foundry behind this new high-contrast sans serif. Taking its inspiration from the grotesques of the 19th century, Principal combines a rigid structure with other design features such as slightly disproportionate terminals (most visible in the 'a'). Also, the use of long ascenders and short descenders gives this typeface a strong sense of gravity. Principal is available in seven weights, ranging from Thin to Black, with corresponding Italics.

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