Why deeper alignment is the only way forward

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I absolutely love this article by ex BBC and ex Culture Trip digital leader Dmitry Shishkin. In digital publishing, editorial and tech used to belong to different universes before they slowly started to merge - via ‘bridge’ functions. The way forward, he argues, is to make proper hybrid alliances of content and product, much like we did at Mediahuis.

The ingredients for massive cooperation and advancement are indeed (1) singularity of purpose and (2) constant iteration and change. Setting the agenda together. In order to grow together.

I also love this BBC Content chart below and immediately wondered if we could apply this to Product, too. In our customer journeys, do we really inspire, keep on trend, update, divert, educate and give perspective to our customers?


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