The Economist Tightens Its Paywall

digiday.com

The Economist has tightened its paywall in order to nudge more registered users over into subscribing. The Economist is directing more energy toward the three months directly after people subscribe to get them into the habit of using its products daily. 

Subscribers get a welcome email signed by the editor-in-chief, product details and step by step guides to setting up the app and its newsletter portfolio. Each week onward, they’re emailed with various reminders on getting to grips with its products.

Other improvements include a 20% rise in price and 70% of the staff working on retention whilst 30% on acquiring. 

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