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The K-12 Edtech Market Is At an Inflection. But Where Is It Going?

The K-12 education technology market is at an inflection point. State and local educational agencies are reinventing themselves around remote learning, and tightening school budgets are magnifying the importance of cost effectiveness in spending decisions. Among parents, there’s a growing appetite for tools that engage and educate their children.

But where is the inflection going? The lessons suggest that there’s not only an opportunity to intertwine parent and institutional business strategies, but also to improve the health of the K-12 edtech market by making it more attractive to investors and transparent for school officials.


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