Apple Pay Cash launches in beta today, letting you send and receive cash in Messages

Apple is soft-launching direct, person-to-person payments in an iMessage today with the Apple Pay Cash beta. The feature, which was announced earlier this year, allows you to send and receive cash inside the Messages app on iPhones.

Compare Apple Pay's strategy on building out network followed by slowly releasing P2P payment application vs Venmo strategy on P2P payment first and then network. Square also supports Apple Pay, but will be interesting to see what happens as Squash Cash continues to be developed.


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