Patagonia’s Philosopher-King

www.newyorker.com

"I was faced with the prospect of owning a billion-dollar company, with thousands of employees making ‘outdoorlike’ clothing for posers,” he said early in 1991, in a speech to the employees.

Read how Yvon Chouinard turned his eco-conscious, anti-corporate ideals into the credo of a successful clothing company. Learn about Tom Brokaw, the invention of fleece, and management by absence.

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