Your Emails (and Recipients) Deserve Better Context

alistapart.com

Designing a great email experience is tough—but possible. Learn how to use context elements like SENDER NAME and SUBJECT to greatly improve engagement, boost open rates, and (most importantly) increase recipient satisfaction. Email sender, subject, preheader—small elements, but they’re the first seen and pack a huge punch. This is a great, in-depth how-to manual from Garrett Dimon (@garrettdimon) on how best to structure your transactional emails.

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