The Rider Firm talks luring bike trade talent and adding house brands

The Rider Firm is growing with a number of key hires. Responsible for Hunt Bike Wheels, Mobel Clothing and now Dissent 133, where they' "creating products that will become immensely good value for money as they’ll keep poor weather entirely at bay." Bad weather is pretty much guaranteed towards the end of the year, so well worth a lurk if you want to stay comfy on the bike in the foulest of weathers.


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