How to Build a Passionate Company

Ah, everything in this article is so true, and important. If you have any interest in company building, or just work at a company (!), make sure to read this. Short excerpt: 

"Most companies have a stated corporate purpose or mission statement. Unfortunately, these are rarely-used words that do little to drive purpose or passion within the company. [...] When you can make the connection between passion and mission, you can truly propel your organization to a new level of performance."

And while we're at the subject of inspiring passion and creativity in your co-workers, don't miss Creativity, Inc. by Ed Catmull (Co-founder and President of Pixar). A must-read, at least for people in creative industries (which, in reality, should be almost every industry nowadays). 


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