Algorithmic Marketing – Artificial Intelligence for Marketing Operations

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The author has made the digital download of Introduction to Algorithmic Marketing free!! It's a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarises various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. Some models from the book are available as Jupyter notebooks on Github.

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