Global App Revenue Reached $50 Billion in the 1H 2020 — Up 23% YoY

sensortower.com

Apple’s App Store generated an estimated $32.8 billion globally from in-app purchases, subscriptions, and premium apps and games in the first half of 2020. This figure is 24.7 percent more year-over-year from the $26.3 billion spent during the same period in 2019. Spending on Apple’s marketplace was nearly twice the estimated gross revenue on Google Play, which clocked in at $17.3 billion. That was up 21 percent Y/Y from the first half of 2019, when we estimate consumers spent $14.3 billion on Google Play.

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