(4.) Remezcla's Tu Pum Pum: Reggaeton held a major place at the Latin Grammys even while dismissed

remezcla.com

This is an *excellent* critique of the Latin Grammys by Eduardo Cepeda, who writes an incredible column called "Tu Pum Pum" about reggaeton's history. I never watch the Latin Grammys - I find them to be too old-school for me (and very white) and it was interesting to learn others felt the same way. Hopefully this changes! I'm curious to hear what others think - let me know..

Of the top three most-viewed artists globally on YouTube for 2018, two are mainly reggaetoneros, while the third (Bad Bunny) performs the style often. With Bad Bunny and Drake’s collaboration “Mia” reaching no. 5 on the Hot 100 charts, and J Balvin’s appearance during Beychella, it can be argued that reggaeton (along with Latin trap and exciting new artists like Rosalía) are injecting new life into the Spanish-language music industry on a level which we haven’t seen since…the last time reggaeton injected new life into the business. These awards could have served as a proclamation of gratitude and acknowledgement of the artists who elevated Spanish-language music to new levels. And while the ceremony counted on performances from reggaeton and Latin trap superstars like Nicky Jam and Karol G for ratings, the industry once again found itself honoring its past rather than recognizing its brightest stars

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