Introducing Instagram Reels

about.instagram.com

Billed as the TikTok killer, but no doubt spurred on by the news I shared last issue about Microsoft wanting to buy TikTok U.S..

You may remember Instagram taking some of Snapchat's USP with Stories, but Snapchat still exists (and reported 1.716 billion USD revenue last year).

The thing to be mindful of isn't the tools or the content; It's the audience.

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