The furore around Zoella’s teenage tweets proves how low we've set the bar for public shaming

There’s a very interesting question lurking at the heart of this piece, after Zoella was revealed to have been marginally less brand-safe bland in her early teenage years. Do we have scope in our new digital culture for people to make the mistakes of youth, grow, and learn from them? There’s some pretty idiotic stuff I wrote over 15 years ago still online, and much if it doesn’t really represent who I am now - but it’s part of the journey of how I got there.

This is a cultural adaptation we need to make, I think. 


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