Shifts in Brokerage Marketing Investments for 2018

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Shifts in Brokerage Marketing Investments for 2018 by Deirdre LePera On average, real estate brokerages spend 11 percent of their monthly budget on marketing and advertising. Pair that expense with technology (also at 11 percent)—because the two are intertwined for most firms—and it makes the overall expense second only to personnel costs (35 percent), and […] The post Shifts in Brokerage Marketing Investments for 2018 appeared first on REAL Trends.

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