Design Is How It Works. And Feels...

www.newyorker.com

Om Malik talking to John Maeda:

Maeda said that he spent time with designers at Sony and felt their frustration designing a television set “because all you can really do is design the rectangle that the TV sits within. . . . Everything else around that screen really doesn’t matter.” The same problem holds for the iPhone. All that matters is the screen—its size, brightness, and resolution. “Now that we have all those dimensions sated, it’s basically the challenge of designing a TV set all over again,” he added.

An interesting way to think about it. Of course, you don't hold a TV set. And clearly one of the aspects of the iPhone that Jony Ive and co have been focusing on is how it feels in the hand. It has been stated a lot already, but it really is true that the jet black iPhone feels great in hand. This is not an accident. This is by... design!

And I suspect that as the front of the iPhone design yields to total screen domination, the design of the back (and sides) of the device will matter even more...

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