How answering the whys can make or break an MVP 💪

Speeding to the market with a sustainable idea is tough for any startup, especially when the rush to prototype mentality is such an integrated part of the process. However, with failure rates in the high 70 to 80 percentiles, many startups cannot afford NOT to prioritize a level of understanding of how or why their soon to be users gravitate to a specific experience. Will Taylor shares the importance of "pre-design research".


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