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Issue #30 - Focus

by Ross Chapman


6 ways to endear your site to your customers

In today's crowded online market place, it's often the little things that endear us to a site, and in turn to a brand. Whether it be the tone of voice, a clever animation, or the way in which you can interact with the products being displayed, merchants are dreaming up innovative ways to endear themselves to their customers. The ability to set yourself apart from your competitors, especially if you are selling the same products, can help build brand loyalty and have your customers coming back time and time again.


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