How do we build a better recommendation experience for mobile news readers

The Guardian Mobile Innovation Lab disects what a recommendation experience is lacking right now and in what direction they are moving. The author rightly feels that the current state is poor. Using social graph provides a good look at the types of topics your network is interested in, but it fails to understand the nuances of personal interests. 

"For example, the fact that I follow friends who tweet about sports doesn’t give my preferred news organization any signal that, while I enjoy basketball stories, I don’t enjoy baseball in quite the same way. My reading history — lots of more basketball stories versus few baseball stories — might provide just that level of information."


Want to receive more content like this in your inbox?