You don't have to be first. You just have to be better. 🔑

The first mover advantage is the term used to describe the competitive advantage that a business achieves by being the first to bring their product or service to market. In some cases, the benefits of being the first to market are significant. But sometimes, creating something too early can actually be a disadvantage. You can be too early for the mass market. You don’t always have to completely reinvent the wheel. Sometimes just tweaking it is enough. And sometimes the smallest tweak can make the biggest impact.


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