Your daily news, served by an AI-powered 'digital butler' called JAMES

Everyone is talking about a new machine learning tool being used by The Times to improve audience engagement. Their technology is called JAMES, which stands for "Journey Automated Messaging for Higher Engagement". In normal language, it means content will be delivered to the right people at the right time. So far the results are pretty impressive, with a reported 49% reduction in subscriber churn!


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