The NYT is the latest publisher to put up a registration wall

A registration wall is when visitors are asked to create a free account to keep reading unmetered articles. The New York Times has recently put up a hard registration wall following some testing they ran last month. Getting all readers to subscribe is a smart tactic that is also being used by the Boston Globe – providing the publishers with more ways to get to know their audience (and more ways to convert them to subscribers later on).


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