Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers – TechCrunch

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Measurement firm Comscore announced this morning a partnership with Amazon-owned game-streaming site Twitch. The deal will see Comscore measuring video streaming activity across Twitch, including gaming and esports, as well as other audience viewing metrics. This will allow advertisers to get a better understanding of video viewing behavior on Twitch, which helps them in targeting […]

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