Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month

medium.com

Slack started with a very simple user-centric value proposition: “Be less busy”. But that messaging has changed a few times since then.

As you revise and upgrade your website, build it to keep pace with where your product is, and what your most important readers’ pains and desires are at the time.

People change, and so do their thoughts. So it makes sense that your marketing messaging may need to change over time, too.

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