How to calculate your total addressable market and make a great TAM slide 💰

Jared Sleeper has seen hundreds of startup pitch decks, and has found the total addressable market (TAM) slides to be among the most frequently mis-executed. Jared gets the sense they are often included as a formality in an attempt to get VCs to check a mental box and continue on hearing about other important things: the product, the team, the progress, the go-to-market, etc. In this piece, he'll walk you through the importance of thinking through TAM in a structured way, and present some ideas on how a more thoughtful TAM analysis and slide can improve a startup’s pitch as well as its business decisions.


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