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be transparent

by Kostya Kimlat


Turn Your Company's Flaws into Features

As a magician, I've used the act of acknowledging what people may be thinking to alleviate their worries and break the ice. That's why I was fascinated by our recent trip to a Minneapolis restaurant, which warned us about "the worst seats in the house."

Acknowledging what YOUR customers, clients, patients or guests may be thinking up front creates a more authentic interaction. 


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