How to Battle the "Data Wheel of Death"

www.coelevate.com

I frequently dislike posts about organizational dynamics associated with data: these posts are often so fluffy that they're just not actionable. This post is the exception. Brian Balfour, the ex-VP Growth @ Hubspot does an incredible job outlining several all-too-common mistakes that companies make when institutionalizing analytics.

As always, here's the TL;DR:

  • Project Mindset vs Process Mindset (+1000)
  • Misalignment of Incentives
  • Data team becomes the bottleneck
  • Brilliant Answers, Useless Questions

Having implemented analytics at over a dozen companies at this point I can tell you that this stuff is real (and it's probably going on in your company right now).

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