I frequently dislike posts about organizational dynamics associated with data: these posts are often so fluffy that they're just not actionable. This post is the exception. Brian Balfour, the ex-VP Growth @ Hubspot does an incredible job outlining several all-too-common mistakes that companies make when institutionalizing analytics.
As always, here's the TL;DR:
- Project Mindset vs Process Mindset (+1000)
- Misalignment of Incentives
- Data team becomes the bottleneck
- Brilliant Answers, Useless Questions
Having implemented analytics at over a dozen companies at this point I can tell you that this stuff is real (and it's probably going on in your company right now).Read more...