Axios: New Media R&D Lab

www.axios.com

Can you imagine Ford being obsessed mainly with whether the engineers love the howl and design of the F-150 engine, instead of simply delivering an awesome truck people want to drive? Never. But that's what digital media companies too often do, say Politico’s co-founders in the manifesto of their new media venture called Axios.

"They produce journalism the way journalists want to produce it. And they design their products to maximize short-term buzz or revenue — not deliver the best experience possible."

Enter Axios.

I love the way they shorten every article and tell you  why this matters before throwing it all at you. Great to have a new rolling R&D lab in our sector!

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