23 clever uses for colour in eCommerce UX


Colour plays an important part in web design and eCommerce. This is particularly useful at a time where I'm refining the checkout process user experience. Using colour for success and for warnings is particularly key, as well as introducing styles to areas that you want the user to input. Here's a tip from me: stand 6 feet away from your screen and see whether you can spot the primary call to action.


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