Why Value Capture is the Most Important Business Idea You Haven’t Read Enough About


Continuing along with the Evergreen Business Weekly, Eric lays out a concept that many people in business miss: Value Capture which is defined as "a business’s ability to create profit from its transactions". He goes into the specifics of:

* Relationship Between Value Creation & Value Capture
* How Required Reinvestment Destroys Value Capture
* Why Not All Revenue is Created Equal
* How Pricing is the True Test of Value Capture
* How to Capture More Value
* How Measure Value Capture, and it’s Inevitable Decline
* Enemies of Value Capture: The Red Queen Effect

Again, highly recommended.


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