Apple's Organizational Crossroads

Great analysis of Apple's functional organizational design and how this has enabled them to succeed in the last 10 years. In fact, reorganizing Apple in this fashion was the first thing Steve Jobs did when he returned.  But is it the right design for the future of Apple?  At its heart, Apple has to organize differently for devices and services and right now it's all about the device. If you ever wondered how Apple can create such wonderful hardware and then fail miserably with services - this is a must read.


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