Google wants to rank websites based on facts not links

"Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. [...] The downside is that websites full of misinformation can rise up the rankings, if enough people link to them. A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page." Really makes me wonder how Google will deal with cultural bias on complex questions like Palestine, GMOs, etc. Who knows what the facts are on this kind of stories?


Want to receive more content like this in your inbox?