Google wants to rank websites based on facts not links

www.newscientist.com

"Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. [...] The downside is that websites full of misinformation can rise up the rankings, if enough people link to them. A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page." Really makes me wonder how Google will deal with cultural bias on complex questions like Palestine, GMOs, etc. Who knows what the facts are on this kind of stories?

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