Stitch Fix Is Diving Deep Into Data for a More Tailored Experience It Hopes Can Stand Up to Amazon

Stitch Fix keeps doing amazing things with data. We've talked before about their "Tinder for clothes" approach, trying to create style maps for customers that span over 3 million men, women and children across two continents. As the company continues to scale their fixes, they are now looking to help customers "shop their look", suggesting add ons and accessories they can buy between fixes. They key: doing it with data, and finding more ways to gather data. As an example, the company introduced the Style Shuffle, "a feature added last year that shows customers prospective products one at a time and lets them vote on each". This one 'product' has provided an additional 3 billion additional data points to use! As a subscriber, I look forward to seeing fixes getting better and better.


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