Hamburger Menus and Hidden Navigation Hurt UX Metrics

I'm working on a navigation piece at the moment. "Discover-ability is cut almost in half by hiding a website’s main navigation. Task time is longer and perceived task difficulty increases." Think about it. Not every one of your users is going to understand what a hamburger menu does, even if it is the cool thing to use. Instead, design mobile-first and visible navigation. Hamburger menus are the result of desktop-first. As James Archer notes "this hamburger is made of mystery meat."


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