Apple will address kids' iPhone addiction with enhanced iOS parental controls

venturebeat.com

Apple moved quickly to issue this statement after activist shareholders threatened to make a fuss over smartphone addiction:

Ahead of Apple’s annual shareholder meeting next month, Jana Partners and the California State Teachers’ Retirement System (CalSTRS) asked Apple this week for new software to let parents limit kids’ iPhone use, and to conduct a study on the effects of excessive phone use on mental health. With roughly $2 billion in Apple stock, Jana and CalSTRS were able to get Apple’s attention, leading the company to issue a statement reproduced in full below.
In short, Apple states that it has “always looked out for kids,” leads the industry in OS-level parental controls, and thinks “deeply about how our products are used and the impact they have.” Without providing any details or committing to the mental health study, Apple says that it has “new features and enhancements planned for the future, to add functionality and make these [parental control] tools even more robust.”

Read more...
Linkedin

Want to receive more content like this in your inbox?