Combined, the world’s 10 highest-paid YouTube stars earned $127 million between June 1, 2016 and June 1, 2017, before management fees and taxes. Figures are based on data from YouTube, Social Blade and Captiv8, as well as interviews with agents, managers, publicists, producers and lawyers.
The list’s cumulative earnings of $127 million is up 80% from the $70.5 million the top 10 YouTube stars made last year. In a big part, that’s thanks to sheer views–which translates to ad dollars. Six-year-old Ryan of Ryan ToysReview counted over 8 billion in the time period under consideration, while gamers like Evan Fong and Mark Fischbach each tallied over 2 billion. Additionally, as YouTube matures, its stars become more sophisticated in marketing themselves, which translates to bigger tours, more lucrative branded content deals and higher merchandise sales.
We're getting into the realm of what the highest paid Hollywood actors make -- Will Smith made $20M for Bright -- yes, that's per-film (and not including back-end), still. I mean, a six-year-old is on this list. Wild.