Programming People – Believing

Real Ventures Partner Mark McDowell penned a great take on mechanisms, or the notion of "programming people". Understanding this coordination paradigm in historical context helps shine light on how massive the potential is with crypto.

The programming of people has been a progression from dogma to influence to incentives, a progression that leads to increasing personal freedom. Dogma is orderly, but rigid and prone to exclusion and stigma. Influence is subtler yet insidious with its theft of privacy, time and attention. Incentives, through mechanism design, reward specific personal choices, but also place a “dollar” value on every aspect of work, life, and play. Protocol and dApp developers are free to create projects that reward both the noble and the diabolical. 


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