A Strategy for Embracing Uncertainty | Bain & Company

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Effective scenario planning requires a degree of flexibility that makes some leadership teams uncomfortable. The breadth of strategic choices seems at odds with developing a coherent strategy the organization can understand and get behind. In practice, however, preparing for a set of different futures and defining a clear strategy aren’t mutually exclusive. The object isn’t to stray far from the company’s core strengths or long-term vision. On the contrary, our experience suggests that those strengths and values provide the best compass for adapting to changing circumstances.

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