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Why Viva Air Wants to Put Latin America's Startups on the Map – Skift

skift.com

With 17 short-haul aircraft based in Peru and Colombia, discounter Viva Air is far from Latin America's biggest airline group. But the company, which With fewer than 20 short-haul aircraft based in Peru and Colombia — Viva Air is far from Latin America's biggest airline group. But the company, which recently changed CEOs and will soon receive the first of 50 new Airbus A320s, is seeking to disrupt the industry in another way —  by focusing on digital strategy.

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