Why is Product-Market-Fit so freaking hard? 😱


Every startup founder has heard the famous mantras: "Make Something People Want". A successful startup must achieve Product-Market-Fit. These concepts sound so plainly logical and simple. Founders are generally not stupid people; who in their right mind would make something people didn’t want? Creating a product that doesn’t fit a market is obviously futile. Yet most startups fail, and most fail because they don’t achieve PMF. Why is it so hard ot achieveBen Wiener explains.


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