Cross-border ecommerce in China soared to USD 220 bln in 2017

The Chinese buyer is the most sought after consumer in the world, and it is easy to understand why. A growing middle class, historically restricted from cross border commerce, now looking to travel and spend money abroad, made even easier via ecommerce. In 2017 67% of Chinese ecommerce consumers spent money from international sites, up from 34% in 2016, according to a study by Westwin. They spend $59 billion dollars in transactions on cross border platforms, with Alipay accounting for 91% of the transaction volume.


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