Perhaps You Should Give Up

Dan Norris always gives it to us straight: “When you are working on the wrong things, working harder and persisting is bad advice.”

“There comes a time with ideas that aren’t working, when giving up is the best option.”

I agree with him. Allowing unfixable projects to fail gives you freedom to focus on the projects that can succeed.

If you are working on something now that has no momentum—and will never have momentum—perhaps you should give up.


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