The problem with trying to grow too fast 🔑

How did Alexander the Great grow to build his empire? One piece of land at a time.How do you eat an elephant? One bite at a time. So, why is it when Alexander Riddle asks: “How do you plan on growing your startup?”, every startup founder tells me that they “plan on launching nationwide soon, and expect to go global within a year”. This is the wrong approach to growing a sustainable business.


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