Everything Is a Subscription Now


As someone who has a toilet paper subscription with Amazon, this article rings very true. It asks the question: what happens when we start to rent almost everything in our lives?

Today, things that can routinely show up at your doorstep include: misshapen vegetables, personalized vitamin cocktails, dog toys, a vast wardrobe of clothing and accessories, and even a sofa. In a consumer market of disposable fast fashion and cheap assemble-at-home furniture, the idea of wasting less while getting to use nicer, higher-quality things for a monthly fee is a compelling sell. But what’s harder to predict is what might be lost when the effort to buy less stuff turns into renting huge swaths of your daily life.


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