A Brief History Of Spotify at MIT

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40 minute video from Spotify's R&D Chief to MIT students on the history of the company, from a few hundred to a few billion dollars. Looking back, they saw what nobody understood. That people will pay for content if there is a magic trick. Even in times when Napster was the standard of the day: no ads, no payment, free access to all the music in the world. The trick was speed. Watch the video.

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