How to use statistical significance in A/B testing to make sure you don't waste your time 👩‍🔬

data36.com

If you're not into numbers or marketing skip this one, although they do a good job of really breaking down the math. Statistical significance shows you the probability that you can repeat the result of your A/B test when publishing it to 100%. Don't believe it matters? Try running a split test with the exact same page. Your conversion rates will most likely be different.

Read more...
Linkedin

Want to receive more content like this in your inbox?