How to use statistical significance in A/B testing to make sure you don't waste your time 👩‍🔬

If you're not into numbers or marketing skip this one, although they do a good job of really breaking down the math. Statistical significance shows you the probability that you can repeat the result of your A/B test when publishing it to 100%. Don't believe it matters? Try running a split test with the exact same page. Your conversion rates will most likely be different.


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