Walmart partners with Google for voice-assisted grocery shopping

www.cnn.com

The enemy of my enemy is my friend. Walmart's grocery strategy has a missing piece: voice shopping. It is turning to Google to fill the gap.

Starting later this month, voice shopping for pickup will be available at more than 2,100 Walmart stores and online delivery at more than 800 Walmart stores. Walmart customers' purchase histories will be linked to Google Assistant, so the assistant will know which type of products customers prefer

While the move allows Walmart to offer similar value to customers as Amazon with Alexa, I'd say Google benefits more from the tie up. Access to customer data will only serve to deepen Google's understanding of an individual's preferences and given the difficulty in getting granular data from grocery, it's a coup for them to be able to do this at Walmart scale.

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