2020’s sporting calendar is in disarray, but Adidas isn't spiking marketing plans (yet) | The Drum


Adidas has said that despite the coronavirus-induced uncertainty surrounding 2020’s sporting calendar, it has not cancelled any marketing contracts around events like the Euros and Tokyo Olympics. It will “continue to invest in assets… if it makes sense,” it said, though admitted it could lose up to €70m in sales if they are postponed.


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