IGTV: Instagram Needs Slow to Mean Steady


Josh Constine reporting on the seemingly tepid response to IGTV (Instagram TV) thus far:

YouTube star Casey Neistat is less bullish. He doesn’t think IGTV is working and that engagement has been weak. If IGTV views were surpassing those of YouTube, creators would flock to it, but so far view counts are uninspiring and not worth diverting creative attention, Neistat says. “YouTube offers the best sit-back consumption, and Stories offers active consumption. Where does IGTV fit in? I’m not sure” he tells me. “Why create all of this unique content if it gets lower views, it’s not monetizable, and the viewers aren’t there?”

I have to agree and I can't say that I'm surprised. Not only do I never feel compelled to click into IGTV, I actually get annoyed by their constantly pushing me to check it out. At the end of the day, I just feel like it's a feature, driven by the promise of television ad dollars, bolted on to a network which wasn't built for such a purpose.


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